More than three-quarters of B2B companies and more than half of B2C companies have increased their content marketing budget from 2020 to 2021. And rightly so, as our list of 5 good reasons for content marketing as part of strategy shows.
January 27, 2022 • 8min. Reading Time
A native advertising campaign does not end with the last click in the publisher network – for us, it only ends when we have learned the most important lessons from the results of the campaign. And we are passing these on to our customers in the debriefing.
December 14, 2021 • 5min. Reading Time
Native advertising is often found in a journalistic environment – and usually looks like it. But there are important differences that separate content marketing and journalism and at the same time so much that connects the two, as long as content marketing is done well.
November 17, 2021 • 8min. Reading Time
Especially in online marketing, the temptation to neglect the briefing and instead simply demand “a first draft” from the service provider is great. Experience shows why this is the wrong approach.
September 2, 2021 • 7min. Reading Time
There are definitely some similarities between our work at Content Garden and gambling in a casino: In roulette you may bet on ‘red’ or ‘black’, whereas for online advertising, you might choose variant A or B of your content.
August 13, 2021 • 8min. Reading Time
In a world that feels like it’s spinning faster and faster, with machine learning algorithms driving us along and real-time communications barely giving us time to catch our breath, Heraklit’s famous saying seems more relevant than ever…
March 29, 2021 • 5min. Reading Time
Click-through rate (CTR) prediction is probably the most essential Data Science problem any online advertising company faces. The task is to estimate the probability that an impression with a certain set of features such as teaser text & image, weekday, placement, etc. will lead to a reader’s click.
March 2, 2021 • 8min. Reading Time
DevOps in general and especially in the last few years has become a big issue and an important goal in every IT company. It is a fact that so many companies are moving much faster than planned from private data centers and dedicated servers to public clouds, and one of their main goals in this transition is to ensure a suitable environment in which modern CI/CD can run smoothly.
December 16, 2020 • 6min. Reading Time
In order to understand the impact of a cookieless internet we need to differentiate between so called “first-party ” and “third-party” cookies.
December 9, 2020 • 5min. Reading Time