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Buyer-Persona-fuer-Content-Marketing-So-gehts

Buyer Persona for Content Marketing – How it works

Many companies run the risk of wasting valuable resources by producing content that is guaranteed to miss its target because it lacks one crucial ingredient: relevance. The way to get there is via the buyer persona. But why is this so?

Stefan Huber
August 13, 2020  •  5min. Reading Time

6-Ziele-in-der-Content-Strategie

6 Goals in the content strategy

In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.

Sonny Damiri
August 13, 2020  •  8min. Reading Time

Ein-Tag-bei-Content-Garden

A day at Content Garden

What does our daily work actually look like? What questions are we concerned with and what values do we represent? Continue reading to learn more.

Stefan Huber
August 5, 2020  •  4min. Reading Time