Buyer Persona for Content Marketing – How it works
Many companies run the risk of wasting valuable resources by producing content that is guaranteed to miss its target because it lacks one crucial ingredient: relevance. The way to get there is via the buyer persona. But why is this so?
6 Goals in the content strategy
In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.
Definition of marketing goals in content marketing
If you want to use content marketing in your communication mix, you first have to start by defining the marketing goals.
A day at Content Garden
What does our daily work actually look like? What questions are we concerned with and what values do we represent? Continue reading to learn more.