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Challenging briefings
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6-Ziele-in-der-Content-Strategie

6 Goals in the content strategy

In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.

Sonny Damiri
August 13, 2020  •  8min. Reading Time

Spannende-Cases-vor-den-Vorhang

Exciting cases in the spotlight!

No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.

Stefan Huber
August 13, 2020  •  8min. Reading Time

Domain-Driven-Design-DDD-principles-with-Laravel

Domain-Driven Design (DDD) principles with Laravel

Domain-Driven Design (DDD) stands for a unified approach to software design that provides a precise structure and set of rules that make software design decisions easier and more suitable for complex domains.

Filip Ajdačić
August 13, 2020  •  6min. Reading Time

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Challenging briefings

The most challenging briefings – and important tips

For us, one thing is certain: In content marketing, every successful campaign begins with a good briefing. But what actually distinguishes a good briefing from one that makes content creation difficult? These four types of challenging briefings provide some insight.

Stefan Huber
May 19, 2022  •  8min. Reading Time

Ehrlichkeit im Marketing

Why honesty in marketing is the best approach

Content marketing is an important tool for reaching target groups. Good content catches peoples attention, solves their problems, entertains or informs. But content marketing must be honest in order to have a lasting effect.

Stefan Huber
March 15, 2022  •  6min. Reading Time