Especially in online marketing, the temptation to neglect the briefing and instead simply demand “a first draft” from the service provider is great. Experience shows why this is the wrong approach.
September 2, 2021
• 7min. Reading Time
No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.
In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.
What does our daily work actually look like? What questions are we concerned with and what values do we represent? Continue reading to learn more.
Especially in online marketing, the temptation to neglect the briefing and instead simply demand “a first draft” from the service provider is great. Experience shows why this is the wrong approach.
There are definitely some similarities between our work at Content Garden and gambling in a casino: In roulette you may bet on ‘red’ or ‘black’, whereas for online advertising, you might choose variant A or B of your content.
With Gerald Lanzerits, we were able to gain an experienced industry professional who will drive the next chapter of our successful growth course as CEO.