Magazine

Warum-der-Endkunde-von-einem-guten-Briefing-profitiert
Our most read articles

Spannende-Cases-vor-den-Vorhang

Exciting cases in the spotlight!

No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.

Stefan Huber
August 13, 2020  •  8min. Reading Time

6-Ziele-in-der-Content-Strategie

6 Goals in the content strategy

In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.

Sonny Damiri
August 13, 2020  •  8min. Reading Time

Ein-Tag-bei-Content-Garden

A day at Content Garden

What does our daily work actually look like? What questions are we concerned with and what values do we represent? Continue reading to learn more.

Stefan Huber
August 5, 2020  •  4min. Reading Time

Our articles chronologically
Warum-der-Endkunde-von-einem-guten-Briefing-profitiert

Why the end customer benefits from a good briefing

Especially in online marketing, the temptation to neglect the briefing and instead simply demand “a first draft” from the service provider is great. Experience shows why this is the wrong approach.

Stefan Huber
September 2, 2021  •  7min. Reading Time

Casino Bandit

Optimizing campaigns with casino mathematics

There are definitely some similarities between our work at Content Garden and gambling in a casino: In roulette you may bet on ‘red’ or ‘black’, whereas for online advertising, you might choose variant A or B of your content.

Constantin Grigo
August 13, 2021  •  8min. Reading Time

Gerald Lanzerits

Meet our new CEO: Gerald Lanzerits

With Gerald Lanzerits, we were able to gain an experienced industry professional who will drive the next chapter of our successful growth course as CEO.

Stefan Huber
June 8, 2021  •  3min. Reading Time