Our most read articles


6 Goals in the content strategy

In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.

Sonny Damiri
August 13, 2020  •  8min. Reading Time


Exciting cases in the spotlight!

No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.

Stefan Huber
August 13, 2020  •  8min. Reading Time


Domain-Driven Design (DDD) principles with Laravel

Domain-Driven Design (DDD) stands for a unified approach to software design that provides a precise structure and set of rules that make software design decisions easier and more suitable for complex domains.

Content Garden
August 13, 2020  •  6min. Reading Time

Our articles chronologically

Strategic testing in Native Advertising – opportunities and benefits

If ten people think about how best to communicate in a marketing campaign, you will probably get ten opinions. In fact, it can be worthwhile to consider different communicative approaches. That’s the basic idea behind the testing approach we take at Content Garden in our Native Advertising campaigns. Why this is such a hot topic, where the challenges lie and what the possible benefits are, we explain in this magazine post.

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Michael Gerstenecker
June 29, 2023  •  8min. Reading Time

In the Garden of the Centaurs: (Marketing) Texts and Artificial Intelligence

Even if it may feel like it in view of the current hype: AI tools in the field of text production do not come as a surprise. The IT industry has been tinkering with corresponding programs for many years. In this magazine article, we show how we should view these tools critically, but why the apocalypse of human language is not imminent.

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Michael Gerstenecker
March 30, 2023  •  9min. Reading Time

The most important facts about New Work at Content Garden

New Work can look different in every company – this is simply because the daily structures and tasks depend entirely on the respective business and the needs of the teams are completely different. That’s why we’d like to give you an insight into how we live New Work at Content Garden.

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Julia Rupanovits-Ortner
March 21, 2023  •  7min. Reading Time