The future of marketing without third-party cookies: what native advertising has to offer
It is still unclear when it comes to the end of third party cookies. Among other things, when the time will finally come. There will probably be no single solution. While Google is happily working on the privacy sandbox and ID solutions are on the rise, we all too often overlook what we already have. For example, a clean approach in terms of craftsmanship and data protection, which instead uses the power of content to guide users to their destination via their actual interests. In this magazine article, we want to look at what native advertising can contribute to the future without third party cookies.
Strategic testing in Native Advertising – opportunities and benefits
If ten people think about how best to communicate in a marketing campaign, you will probably get ten opinions. In fact, it can be worthwhile to consider different communicative approaches. That’s the basic idea behind the testing approach we take at Content Garden in our Native Advertising campaigns. Why this is such a hot topic, where the challenges lie and what the possible benefits are, we explain in this magazine post.
In the Garden of the Centaurs: (Marketing) Texts and Artificial Intelligence
Even if it may feel like it in view of the current hype: AI tools in the field of text production do not come as a surprise. The IT industry has been tinkering with corresponding programs for many years. In this magazine article, we show how we should view these tools critically, but why the apocalypse of human language is not imminent.
