Our most read articles


6 Goals in the content strategy

In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.

Sonny Damiri
August 13, 2020  •  8min. Reading Time


Exciting cases in the spotlight!

No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.

Stefan Huber
August 13, 2020  •  8min. Reading Time


Domain-Driven Design (DDD) principles with Laravel

Domain-Driven Design (DDD) stands for a unified approach to software design that provides a precise structure and set of rules that make software design decisions easier and more suitable for complex domains.

Content Garden
August 13, 2020  •  6min. Reading Time

Our articles chronologically

The future of marketing without third-party cookies: what native advertising has to offer

It is still unclear when it comes to the end of third party cookies. Among other things, when the time will finally come. There will probably be no single solution. While Google is happily working on the privacy sandbox and ID solutions are on the rise, we all too often overlook what we already have. For example, a clean approach in terms of craftsmanship and data protection, which instead uses the power of content to guide users to their destination via their actual interests. In this magazine article, we want to look at what native advertising can contribute to the future without third party cookies.

Stefan Huber
May 13, 2024  •  3min. Reading Time

Strategic testing in Native Advertising – opportunities and benefits

If ten people think about how best to communicate in a marketing campaign, you will probably get ten opinions. In fact, it can be worthwhile to consider different communicative approaches. That’s the basic idea behind the testing approach we take at Content Garden in our Native Advertising campaigns. Why this is such a hot topic, where the challenges lie and what the possible benefits are, we explain in this magazine post.

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Michael Gerstenecker
June 29, 2023  •  8min. Reading Time

In the Garden of the Centaurs: (Marketing) Texts and Artificial Intelligence

Even if it may feel like it in view of the current hype: AI tools in the field of text production do not come as a surprise. The IT industry has been tinkering with corresponding programs for many years. In this magazine article, we show how we should view these tools critically, but why the apocalypse of human language is not imminent.

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Michael Gerstenecker
March 30, 2023  •  9min. Reading Time