WHAT DRIVES US
Be
meaningful
We believe in the power of (good) stories. Told at the right time to the right person we can create advertising that is relevant and adds value to people’s lives.
A fully native
advertising experience
The first touchpoint
Individual topics address interested readers out of your target groups. Multivariate testing ensures optimized delivery and generates feedback for further marketing activities.
Your exclusive content page
A distraction free content experience delivers your message to your audience. Detailed content feedback provides insights into user behavior/reader preferences.
Qualified traffic to your site
Engaged and informed readers click out to your website to further interact with your product or service.
Magazine
The future of marketing without third-party cookies: what native advertising has to offer
May 13, 2024
• 3min. Reading Time
It is still unclear when it comes to the end of third party cookies. Among other things, when the time will finally come. There will probably be no single solution. While Google is happily working on the privacy sandbox and ID solutions are on the rise, we all too often overlook what we already have. For example, a clean approach in terms of craftsmanship and data protection, which instead uses the power of content to guide users to their destination via their actual interests. In this magazine article, we want to look at what native advertising can contribute to the future without third party cookies.
Strategic testing in Native Advertising – opportunities and benefits
June 29, 2023
• 8min. Reading Time
If ten people think about how best to communicate in a marketing campaign, you will probably get ten opinions. In fact, it can be worthwhile to consider different communicative approaches. That’s the basic idea behind the testing approach we take at Content Garden in our Native Advertising campaigns. Why this is such a hot topic, where the challenges lie and what the possible benefits are, we explain in this magazine post.
In the Garden of the Centaurs: (Marketing) Texts and Artificial Intelligence
March 30, 2023
• 9min. Reading Time
Even if it may feel like it in view of the current hype: AI tools in the field of text production do not come as a surprise. The IT industry has been tinkering with corresponding programs for many years. In this magazine article, we show how we should view these tools critically, but why the apocalypse of human language is not imminent.
The most important facts about New Work at Content Garden
March 21, 2023
• 7min. Reading Time
New Work can look different in every company – this is simply because the daily structures and tasks depend entirely on the respective business and the needs of the teams are completely different. That’s why we’d like to give you an insight into how we live New Work at Content Garden.
Content
meets technology
Story comes first. But what if we could leverage technology to show the right story to the right person more often? What if we could show not only one but multiple stories to learn what works? What if we could actually understand what makes a story work? Well, at Content Garden we use latest technology to do just that.
Infinite possibilities
Finally understanding
Play it smart
Delivering content in a growing network across numerous platforms and placements requires a smart way to protect media investment and drive performance. Our AI-powered, self-optimizing distribution engine balances key metrics during the campaign lifetime.
How we work
How does the briefing work?
Before we start creating the content for your campaign, we ask you to give us a briefing. Over time, we have identified critical information that will enable us to create just the right content. To guarantee a successful briefing, we have created a briefing template that covers all critical areas. First and foremost, we want to understand exactly what your product or service is, what makes it stand out, who the people are that you want to reach with your campaign, and what your goals are. We will also ask you about the tonality and the available resources. In addition, we will ask you to provide campaign details such as targeting or duration. Once we receive the briefing template, our content creation unit can start right away.
How do we optimize campaigns?
Optimization is the key to a successful campaign. Day after day we closely monitor your campaign and track its performance. Using an automated system, we evaluate the placement performance and work towards the optimal configuration. In addition, each campaign works with different A/B tests, ranging from teasers to articles and ads that lead to improved performance. A team of ad operations experts and content managers review each campaign on a weekly basis to ensure that we achieve the full potential of your campaign.
What does the reporting look like?
As soon as your campaign is up and running, we will keep you informed on a weekly basis. Since our delivery is based on an ad server, we track views and clicks not only for the teasers, but also for articles and ads within the content. In addition, we track engagement in various content components such as image galleries, embedded videos or quizzes. Every week, you will receive a handy pdf report containing an overview of the campaign as well as a detailed breakdown of the reader journey.
What are our recommendations for ads and trackings?
The good news first: We offer complete tracking for all “trackable” parts of your campaign. This way we’ve got teasers, articles and ads as well as engagement covered. This includes views, clicks, ctr, engagement, completion rates and so on. However, if you wish to implement your own (or your client’s) tracking, that’s also possible. You can use regular impression tracking for the teaser and the article, and click tracking for all ads in the form of simple (UTM) parameters or click commands. Speaking of ads: We recommend using display ads alongside your content for branding reasons. Just make sure you comply with IAB standards and provide us with ads for mobile and desktop. Our project managers will be happy to inform you about specific guidelines.
Our premium
publisher network
In the entire DACH region, we work with some of the best-known media companies. Always with the aim of ensuring the perfect placement of your content.
Unique clients monthly
In our premium network
Average reading time
We would love to hear from you.
What you would like to speak about? Please use one of the options below to let us know.