Care For Your Heart
Risk Awareness Campaign
The Briefing
With the help of an information campaign, we wanted to reach people with type 2 diabetes. Their increased risk of cardiovascular disease was to be highlighted and they were to be motivated to seek further advice from a doctor.
The Solution
An editorial topic environment was created. It covered all important aspects – from basic statistics and risks to the influence of a healthy lifestyle. In this way, we were able to filter those affected, inform them about the consequences and motivate them to seek further advice from their doctor.
The Result
Particularly remarkable was the above-average dwell time of the readers. This demonstrates that the relevant target group was filtered correctly and that the risks of cardiovascular diseases because of type 2 diabetes were ideally illuminated by the editorial approach.
Project Insights
patients and relatives reached
On World Diabetes Day, we therefore supported the Care4YourHeart association in launching an awareness campaign together with Content Garden.
In this way, we were able to raise awareness of cardiovascular diseases and point out preventive measures.
