Awareness through inspiration & information
Among the target group of parents with a high sensitivity for climate neutrality and sustainability, awareness was to be created in Germany for the Golm Silvretta Lünersee Tourism Region, the first climate neutral region in Austria.
In order to accurately address the top target group and bring them closer to the advantages of the region in terms of vacation as well as its progressiveness when it comes to sustainability, an informative and inspirational native advertising campaign was implemented – initiated by the digital agency elements.
Travel and vacation without a guilty conscience: With an advertorial that was able to convey to the target group why the Golm Silvretta Lünersee Tourism region can call itself “climate neutral”, as well as showing which activities await families, an above-average dwell time of 00:57 minutes was achieved. The readers engaged intensively with the advertising material integrated in the advertorial and also provided more detailed information in the integrated pinpoll about what was particularly important to them when it came to sustainable vacations. 5.2% of readers moved to the landing page via advertising material and text links in order to find out more about Austria’s first climate-neutral excursion destination.
- On average, the advertorial was read for 00:57 minutes
- 5.2% of the readers reached the landing page via advertising material and text links.