Educate and introduce solutions to people who know about their chronic disease as well as people who don’t even know they have a disease yet: What’s the best way to do that? We found out with Ursapharm Posiforlid.

How do you demonstrate to a target group with a strong awareness of environmental protection what a “climate-neutral tourism area” has to offer in terms of sustainability and leisure activities? We found out.

In an two-phased approached insights were built via creating a theme environment that reported on travel recommendations in Abu Dhabi on the one hand and sunny travel destinations in general on the other. Readers were then targeted with brand content.