XXL Sports & Outdoor
Informative Expert Listicle
The goal of the campaign was to create awareness for the usefulness of e-bikes and to show that there is the right e-bike for everyone – whether sporty or not, whether big or small budget – at XXL Sports & Outdoor. Additionally, the expertise of XXL Sports & Outdoor in the sector of e-bikes should be communicated.
An inspirational listicle highlighting 5 reasons why this is the right time to buy an e-bike was created. It addressed the rising costs of fuel & co at this time, thus providing a relevant framework. The listicle provided important arguments for e-bikes in every situation in life, alternating with expert tips from XXL Sports consultants from various stores. Engagement formats such as a CarouselAd and a LinkboxAd provided interested readers with exciting further links on the one hand and e-bike models with prizes on the other.
Through the clear added value that the listicle delivered to the readers and helpful expert know-how that was woven into the text in the form of quotes, we achieved a fabulous content and ad performance.
- On average, the advertorial was read for 1:22 minutes
- The bounce rate of 5.96% was enormously low
- An ad CTR of 5.49% was achieved