The future of marketing without third-party cookies: what native advertising has to offer
It is still unclear when it comes to the end of third party cookies. Among other things, when the time will finally come. There will probably be no single solution. While Google is happily working on the privacy sandbox and ID solutions are on the rise, we all too often overlook what we already have. For example, a clean approach in terms of craftsmanship and data protection, which instead uses the power of content to guide users to their destination via their actual interests. In this magazine article, we want to look at what native advertising can contribute to the future without third party cookies.
Strategic testing in Native Advertising – opportunities and benefits
If ten people think about how best to communicate in a marketing campaign, you will probably get ten opinions. In fact, it can be worthwhile to consider different communicative approaches. That’s the basic idea behind the testing approach we take at Content Garden in our Native Advertising campaigns. Why this is such a hot topic, where the challenges lie and what the possible benefits are, we explain in this magazine post.
In the Garden of the Centaurs: (Marketing) Texts and Artificial Intelligence
Even if it may feel like it in view of the current hype: AI tools in the field of text production do not come as a surprise. The IT industry has been tinkering with corresponding programs for many years. In this magazine article, we show how we should view these tools critically, but why the apocalypse of human language is not imminent.
The most important facts about New Work at Content Garden
New Work can look different in every company – this is simply because the daily structures and tasks depend entirely on the respective business and the needs of the teams are completely different. That’s why we’d like to give you an insight into how we live New Work at Content Garden.
What can a content audit actually accomplish?
2022, we have expanded our service portfolio and, in addition to the production and distribution of native advertising campaigns, offer some additional services related to content marketing. One of them is the content audit.
Creative together (remotely): 4 simple techniques for content managers
Whether you are currently stuck creatively or are looking for a lot of new impulses for a project: Using the creative power of the team has enormous potential!
5 effective strategies content managers can use to boost their creativity
Creative slack? We went in search of impulses to promote new ideas. The result is our “Creativity Toolkit” – with proven techniques for finding exciting approaches to a topic.
The most challenging briefings – and important tips
For us, one thing is certain: In content marketing, every successful campaign begins with a good briefing. But what actually distinguishes a good briefing from one that makes content creation difficult? These four types of challenging briefings provide some insight.
Why honesty in marketing is the best approach
Content marketing is an important tool for reaching target groups. Good content catches peoples attention, solves their problems, entertains or informs. But content marketing must be honest in order to have a lasting effect.
