All Articles

In the Garden of the Centaurs: (Marketing) Texts and Artificial Intelligence

Even if it may feel like it in view of the current hype: AI tools in the field of text production do not come as a surprise. The IT industry has been tinkering with corresponding programs for many years. In this magazine article, we show how we should view these tools critically, but why the apocalypse of human language is not imminent.

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Michael Gerstenecker
March 30, 2023  •  9min. Reading Time

The most important facts about New Work at Content Garden

New Work can look different in every company – this is simply because the daily structures and tasks depend entirely on the respective business and the needs of the teams are completely different. That’s why we’d like to give you an insight into how we live New Work at Content Garden.

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Julia Rupanovits-Ortner
March 21, 2023  •  7min. Reading Time

Was kann eigentlich ein Content Audit?

What can a content audit actually accomplish?

2022, we have expanded our service portfolio and, in addition to the production and distribution of native advertising campaigns, offer some additional services related to content marketing. One of them is the content audit.

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Julia Rupanovits-Ortner
February 21, 2023  •  3min. Reading Time

Herausfordernde Briefings

The most challenging briefings – and important tips

For us, one thing is certain: In content marketing, every successful campaign begins with a good briefing. But what actually distinguishes a good briefing from one that makes content creation difficult? These four types of challenging briefings provide some insight.

Stefan Huber
May 19, 2022  •  8min. Reading Time

Ehrlichkeit im Marketing

Why honesty in marketing is the best approach

Content marketing is an important tool for reaching target groups. Good content catches peoples attention, solves their problems, entertains or informs. But content marketing must be honest in order to have a lasting effect.

Stefan Huber
March 15, 2022  •  6min. Reading Time


5 reasons why content marketing should be part of your strategy

More than three-quarters of B2B companies and more than half of B2C companies have increased their content marketing budget from 2020 to 2021. And rightly so, as our list of 5 good reasons for content marketing as part of strategy shows.

Stefan Huber
January 27, 2022  •  8min. Reading Time