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Challenging briefings

The most challenging briefings – and important tips

For us, one thing is certain: In content marketing, every successful campaign begins with a good briefing. But what actually distinguishes a good briefing from one that makes content creation difficult? These four types of challenging briefings provide some insight.

Stefan Huber
May 19, 2022  •  8min. Reading Time

Ehrlichkeit im Marketing

Why honesty in marketing is the best approach

Content marketing is an important tool for reaching target groups. Good content catches peoples attention, solves their problems, entertains or informs. But content marketing must be honest in order to have a lasting effect.

Stefan Huber
March 15, 2022  •  6min. Reading Time

Content-Marketing-Strategie

5 reasons why content marketing should be part of your strategy

More than three-quarters of B2B companies and more than half of B2C companies have increased their content marketing budget from 2020 to 2021. And rightly so, as our list of 5 good reasons for content marketing as part of strategy shows.

Stefan Huber
January 27, 2022  •  8min. Reading Time

Debriefing: Learnings und Insights

Why the debriefing is not a sales pitch

A native advertising campaign does not end with the last click in the publisher network – for us, it only ends when we have learned the most important lessons from the results of the campaign. And we are passing these on to our customers in the debriefing.

Rainer Willisits
December 14, 2021  •  5min. Reading Time

Woman typing on notebook

Why content marketing and journalism are more united than divided

Native advertising is often found in a journalistic environment – and usually looks like it. But there are important differences that separate content marketing and journalism and at the same time so much that connects the two, as long as content marketing is done well.

Stefan Huber
November 17, 2021  •  8min. Reading Time

Warum-der-Endkunde-von-einem-guten-Briefing-profitiert

Why the end customer benefits from a good briefing

Especially in online marketing, the temptation to neglect the briefing and instead simply demand “a first draft” from the service provider is great. Experience shows why this is the wrong approach.

Stefan Huber
September 2, 2021  •  7min. Reading Time

Casino Bandit

Optimizing campaigns with casino mathematics

There are definitely some similarities between our work at Content Garden and gambling in a casino: In roulette you may bet on ‘red’ or ‘black’, whereas for online advertising, you might choose variant A or B of your content.

Constantin Grigo
August 13, 2021  •  8min. Reading Time

Gerald Lanzerits

Meet our new CEO: Gerald Lanzerits

With Gerald Lanzerits, we were able to gain an experienced industry professional who will drive the next chapter of our successful growth course as CEO.

Stefan Huber
June 8, 2021  •  3min. Reading Time