The most challenging briefings – and important tips
For us, one thing is certain: In content marketing, every successful campaign begins with a good briefing. But what actually distinguishes a good briefing from one that makes content creation difficult? These four types of challenging briefings provide some insight.
Why honesty in marketing is the best approach
Content marketing is an important tool for reaching target groups. Good content catches peoples attention, solves their problems, entertains or informs. But content marketing must be honest in order to have a lasting effect.
Page visits aren’t everything: Here’s how to get your readers to come back
Using content marketing to generate clicks on the landing page and boost sales? Unfortunately, it’s usually not that easy to make quick sales on the Internet. Instead, you need to become part of the relevant set: Because then readers become customers.
5 reasons why content marketing should be part of your strategy
More than three-quarters of B2B companies and more than half of B2C companies have increased their content marketing budget from 2020 to 2021. And rightly so, as our list of 5 good reasons for content marketing as part of strategy shows.
Why the debriefing is not a sales pitch
A native advertising campaign does not end with the last click in the publisher network – for us, it only ends when we have learned the most important lessons from the results of the campaign. And we are passing these on to our customers in the debriefing.
Why content marketing and journalism are more united than divided
Native advertising is often found in a journalistic environment – and usually looks like it. But there are important differences that separate content marketing and journalism and at the same time so much that connects the two, as long as content marketing is done well.
Why the end customer benefits from a good briefing
Especially in online marketing, the temptation to neglect the briefing and instead simply demand “a first draft” from the service provider is great. Experience shows why this is the wrong approach.
Optimizing campaigns with casino mathematics
There are definitely some similarities between our work at Content Garden and gambling in a casino: In roulette you may bet on ‘red’ or ‘black’, whereas for online advertising, you might choose variant A or B of your content.
Meet our new CEO: Gerald Lanzerits
With Gerald Lanzerits, we were able to gain an experienced industry professional who will drive the next chapter of our successful growth course as CEO.