In the Garden of the Centaurs: (Marketing) Texts and Artificial Intelligence
Even if it may feel like it in view of the current hype: AI tools in the field of text production do not come as a surprise. The IT industry has been tinkering with corresponding programs for many years. In this magazine article, we show how we should view these tools critically, but why the apocalypse of human language is not imminent.
The most important facts about New Work at Content Garden
New Work can look different in every company – this is simply because the daily structures and tasks depend entirely on the respective business and the needs of the teams are completely different. That’s why we’d like to give you an insight into how we live New Work at Content Garden.
What can a content audit actually accomplish?
2022, we have expanded our service portfolio and, in addition to the production and distribution of native advertising campaigns, offer some additional services related to content marketing. One of them is the content audit.
Creative together (remotely): 4 simple techniques for content managers
Whether you are currently stuck creatively or are looking for a lot of new impulses for a project: Using the creative power of the team has enormous potential!
5 effective strategies content managers can use to boost their creativity
Creative slack? We went in search of impulses to promote new ideas. The result is our “Creativity Toolkit” – with proven techniques for finding exciting approaches to a topic.
The most challenging briefings – and important tips
For us, one thing is certain: In content marketing, every successful campaign begins with a good briefing. But what actually distinguishes a good briefing from one that makes content creation difficult? These four types of challenging briefings provide some insight.
Why honesty in marketing is the best approach
Content marketing is an important tool for reaching target groups. Good content catches peoples attention, solves their problems, entertains or informs. But content marketing must be honest in order to have a lasting effect.
Page visits aren’t everything: Here’s how to get your readers to come back
Using content marketing to generate clicks on the landing page and boost sales? Unfortunately, it’s usually not that easy to make quick sales on the Internet. Instead, you need to become part of the relevant set: Because then readers become customers.
5 reasons why content marketing should be part of your strategy
More than three-quarters of B2B companies and more than half of B2C companies have increased their content marketing budget from 2020 to 2021. And rightly so, as our list of 5 good reasons for content marketing as part of strategy shows.