Corona still has a firm grip on our lives. After the first wave in spring 2020, we are currently in the middle of the second wave and due to the high infection rates, we are also in a renewed lockdown.
November 26, 2020 • 3min. Reading Time
When is the right time for content marketing along the customer journey and what you need to take care of.
October 16, 2020 • 6min. Reading Time
In this article we will give you an overview of how we use data science to do that by improving content used in native advertising campaigns.
September 18, 2020 • 6min. Reading Time
The purpose of the technology radar is not only to get an overview of the technologies, but it also gives our team the opportunity to review our technology stack, test new technologies, adopt or abandon some of them within a certain period of time.
August 13, 2020 • 7min. Reading Time
Domain-Driven Design (DDD) stands for a unified approach to software design that provides a precise structure and set of rules that make software design decisions easier and more suitable for complex domains.
August 13, 2020 • 6min. Reading Time
No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.
August 13, 2020 • 8min. Reading Time
Many companies run the risk of wasting valuable resources by producing content that is guaranteed to miss its target because it lacks one crucial ingredient: relevance. The way to get there is via the buyer persona. But why is this so?
August 13, 2020 • 5min. Reading Time
In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.
August 13, 2020 • 8min. Reading Time
If you want to use content marketing in your communication mix, you first have to start by defining the marketing goals.
August 5, 2020 • 3min. Reading Time