It is still unclear when it comes to the end of third party cookies. Among other things, when the time will finally come. There will probably be no single solution. While Google is happily working on the privacy sandbox and ID solutions are on the rise, we all too often overlook what we already have. For example, a clean approach in terms of craftsmanship and data protection, which instead uses the power of content to guide users to their destination via their actual interests. In this magazine article, we want to look at what native advertising can contribute to the future without third party cookies.

Stefan Huber
May 13, 2024  •  3min. Reading Time

In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.

Sonny Damiri
August 13, 2020  •  8min. Reading Time

No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.

Stefan Huber
August 13, 2020  •  8min. Reading Time

Domain-Driven Design (DDD) stands for a unified approach to software design that provides a precise structure and set of rules that make software design decisions easier and more suitable for complex domains.

Content Garden
August 13, 2020  •  6min. Reading Time