Optimizing campaigns with casino mathematics
There are definitely some similarities between our work at Content Garden and gambling in a casino: In roulette you may bet on ‘red’ or ‘black’, whereas for online advertising, you might choose variant A or B of your content.
Click-Through Rate Prediction
Click-through rate (CTR) prediction is probably the most essential Data Science problem any online advertising company faces. The task is to estimate the probability that an impression with a certain set of features such as teaser text & image, weekday, placement, etc. will lead to a reader’s click.
How we use data science to get the best out of our content
In this article we will give you an overview of how we use data science to do that by improving content used in native advertising campaigns.