More than three-quarters of B2B companies and more than half of B2C companies have increased their content marketing budget from 2020 to 2021. And rightly so, as our list of 5 good reasons for content marketing as part of strategy shows.
January 27, 2022 • 8min. Reading Time
Native advertising is often found in a journalistic environment – and usually looks like it. But there are important differences that separate content marketing and journalism and at the same time so much that connects the two, as long as content marketing is done well.
November 17, 2021 • 8min. Reading Time
When is the right time for content marketing along the customer journey and what you need to take care of.
October 16, 2020 • 6min. Reading Time
No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.
August 13, 2020 • 8min. Reading Time
Many companies run the risk of wasting valuable resources by producing content that is guaranteed to miss its target because it lacks one crucial ingredient: relevance. The way to get there is via the buyer persona. But why is this so?
August 13, 2020 • 5min. Reading Time
In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.
August 13, 2020 • 8min. Reading Time
If you want to use content marketing in your communication mix, you first have to start by defining the marketing goals.
August 5, 2020 • 3min. Reading Time