When is the right time for content marketing along the customer journey and what you need to take care of.
October 16, 2020 • 6min. Reading Time
No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.
August 13, 2020 • 8min. Reading Time
Many companies run the risk of wasting valuable resources by producing content that is guaranteed to miss its target because it lacks one crucial ingredient: relevance. The way to get there is via the buyer persona. But why is this so?
August 13, 2020 • 5min. Reading Time
In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.
August 13, 2020 • 8min. Reading Time
If you want to use content marketing in your communication mix, you first have to start by defining the marketing goals.
August 5, 2020 • 3min. Reading Time