5 reasons why content marketing should be part of your strategy
More than three-quarters of B2B companies and more than half of B2C companies have increased their content marketing budget from 2020 to 2021. And rightly so, as our list of 5 good reasons for content marketing as part of strategy shows.
Why content marketing and journalism are more united than divided
Native advertising is often found in a journalistic environment – and usually looks like it. But there are important differences that separate content marketing and journalism and at the same time so much that connects the two, as long as content marketing is done well.
Content marketing along the customer journey – When is the right time for content measures?
When is the right time for content marketing along the customer journey and what you need to take care of.
Exciting cases in the spotlight!
No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.
Buyer Persona for Content Marketing – How it works
Many companies run the risk of wasting valuable resources by producing content that is guaranteed to miss its target because it lacks one crucial ingredient: relevance. The way to get there is via the buyer persona. But why is this so?
6 Goals in the content strategy
In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.
Definition of marketing goals in content marketing
If you want to use content marketing in your communication mix, you first have to start by defining the marketing goals.