
Content marketing along the customer journey – When is the right time for content measures?
When is the right time for content marketing along the customer journey and what you need to take care of.
When is the right time for content marketing along the customer journey and what you need to take care of.
No two campaigns are the same. And yet there are projects that clearly step out of line! The first special case is a current datascience project that we implemented together with elements for Styria Tourism.
Many companies run the risk of wasting valuable resources by producing content that is guaranteed to miss its target because it lacks one crucial ingredient: relevance. The way to get there is via the buyer persona. But why is this so?
In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.
If you want to use content marketing in your communication mix, you first have to start by defining the marketing goals.