Challenging briefings

The most challenging briefings – and important tips

For us, one thing is certain: In content marketing, every successful campaign begins with a good briefing. But what actually distinguishes a good briefing from one that makes content creation difficult? These four types of challenging briefings provide some insight.

Stefan Huber
May 19, 2022  •  8min. Reading Time

Buyer-Persona-fuer-Content-Marketing-So-gehts

Buyer Persona for Content Marketing – How it works

Many companies run the risk of wasting valuable resources by producing content that is guaranteed to miss its target because it lacks one crucial ingredient: relevance. The way to get there is via the buyer persona. But why is this so?

Stefan Huber
August 13, 2020  •  5min. Reading Time

6-Ziele-in-der-Content-Strategie

6 Goals in the content strategy

In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.

Sonny Damiri
August 13, 2020  •  8min. Reading Time