
Creative together (remotely): 4 simple techniques for content managers
Whether you are currently stuck creatively or are looking for a lot of new impulses for a project: Using the creative power of the team has enormous potential!
Whether you are currently stuck creatively or are looking for a lot of new impulses for a project: Using the creative power of the team has enormous potential!
Creative slack? We went in search of impulses to promote new ideas. The result is our “Creativity Toolkit” – with proven techniques for finding exciting approaches to a topic.
For us, one thing is certain: In content marketing, every successful campaign begins with a good briefing. But what actually distinguishes a good briefing from one that makes content creation difficult? These four types of challenging briefings provide some insight.
Many companies run the risk of wasting valuable resources by producing content that is guaranteed to miss its target because it lacks one crucial ingredient: relevance. The way to get there is via the buyer persona. But why is this so?
In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.