Whether you are currently stuck creatively or are looking for a lot of new impulses for a project: Using the creative power of the team has enormous potential!
February 7, 2023 • 5min. Reading Time
Creative slack? We went in search of impulses to promote new ideas. The result is our “Creativity Toolkit” – with proven techniques for finding exciting approaches to a topic.
February 2, 2023 • 5min. Reading Time
For us, one thing is certain: In content marketing, every successful campaign begins with a good briefing. But what actually distinguishes a good briefing from one that makes content creation difficult? These four types of challenging briefings provide some insight.
May 19, 2022 • 8min. Reading Time
Many companies run the risk of wasting valuable resources by producing content that is guaranteed to miss its target because it lacks one crucial ingredient: relevance. The way to get there is via the buyer persona. But why is this so?
August 13, 2020 • 5min. Reading Time
In content marketing, content offers the consumer a direct benefit. Contents inform, entertain or educate. But they always fulfil a commercial purpose. Roughly 6 goals can be defined.
August 13, 2020 • 8min. Reading Time