The Internet of Things offers an enormous variety of possibilities to the industry. And with its range of smart solutions, T-Mobile is the ideal partner to implement them. The aim of the campaign was to communicate these two messages to Austrian companies in a way that was easy to understand and as entertaining as possible.
Through the editorial presentation of various innovative use cases, it was possible to create awareness for the great benefits of IoT applications in various industrial work areas. As a provider of a comprehensive network for the Internet of Things, T-Mobile was presented as an expert and first point of contact for the implementation of IoT projects.
On the one hand, the campaign made it possible to convey a topic that is often perceived as very abstract. On the other hand, the complexity of the entire issue was significantly reduced for the readers and it was made clear that every company has the potential to bring ideas for IoT applications to life.
Content Garden’s technology is perfect for B2B target groups that are already hard to reach. In addition, we can position ourselves optimally with our broad product range and gain valuable insights from the various formats.
Barbara Scheuchel-Lange, Online Marketing Manager T-Mobile Austria