Delicious Christmas Feature
The aim of this campaign was to achieve two objectives: The first was to familiarise readers with the culinary and recipe platform Frisch Gekocht and the second to position BILLA as the number one for Christmas delicacies and ingredients for Christmas menus.
Based on a classic advertorial campaign and linear storytelling, a world full of culinary delights was created, covering all Christmas culinary themes and encouraging readers to become active and creative.
Many readers who have been dealing with the topic for a long time, who engaged intensively with the Christmas culinary contents and who clicked above average on the recipe platform or the BILLA country page: The emotional and sensual theme was particularly successful in terms of commitment.
Every year the question occurs: What will we eat on Christmas Eve? While some people stick to traditions, others are adventurous and eager to try something new. Somehow or other: BILLA is the ideal partner for your culinary art on Christmas Eve and the Content-Marketing-Campaign of Content Garden is the best proof for that.
Millad Shahini, Teamlead Digital Advertising, BILLA