The challenge of this campaign was to create awareness for the new Kia e-Niro in the very specific target group of “modern nomads”. The aim was to position the car producer as a relevant player in the market for electric vehicles.
Through an editorial advertorial, we created the ideal framework to describe the various functions and advantages of the Kia e-Niro textually and thus translate the car into the living environment of the target group. With videos and slideshows, the result was a coherent story that pushed the Kia e-Niro as a progressive model.
High click-through rates, remarkable dwell times, outstanding ad performance and strong engagement rates have shown that the new Kia e-Niro has met with great interest from readers in the publisher environment. Kia has thus succeeded in positioning itself as desired in the e-mobility segment.
TEST DRIVE LEADS
E-Mobility is currently one of the most important topics in the entire automotive industry. To stand out from the crowd, you have to address the right target group at the right time with the right content. Content Garden has understood this and achieved that an above-average number of interested readers have intensively dealt with the Kia e-Niro on our homepage.
Rene Petzner, Head of Marketing at Kia Austria