The aim was to draw the attention of a demanding target group to the offers of the Alpentherme Gastein. The premium partners of the Alpentherme Gastein should be appropriately presented.
With the help of an editorial advertorial, the readers were taken out of their everyday lives and taken on a fictitious holiday. For this purpose, the advantages of the Alpentherme Gastein as well as the offers of its premium partners were presented in different formats.
The broad-based split tests led to the identification of the relevant USPs and imagery, so that we were able to achieve above-average performance both via the teasers and via the engagement formats.
Patrick Edelmayr, CEO of elements.at New Media Solutions