A day at Content Garden

Ein-Tag-bei-Content-Garden

Stefan Huber

Stefan Huber is Head of Content Management. He leads a team of content managers, advises clients, dedicates himself to product development and gains new creative input while climbing in- and outdoor.

“Content Garden Technologies is a technology company specialized in native content distribution,” says our company description. This short sentence already gives a rough idea of what our team deals with: Technology, content creation and distribution. What our daily work actually looks like, what questions we are concerned with and what values we represent, remains hidden. This is reason enough to take you on a little journey and show you what a typical Monday looks like in our company. Are you ready? Then let’s get started!

Diverse team, diverse tasks

On the third floor of a historic brick building in the 5th district you will find our large, bright office. We set up here in spring 2019, after our location in Gumpendorfer Strasse had become too small for us. We, that is Key Accounters, Software Developers, Data Scientists, Content Managers, Campaign Managers, Partner Managers and Finance Managers: More than 30 motivated people with a passion for technology and content work together every day to pave new ways for innovative and creative solutions in online marketing and thus ensure that advertising creates added value for people. Awards such as the BCM or the gold medal of the Golden Awards of Montreux show that these efforts are bearing fruit.

The best way to start the working day? A stand-up.

Starting at 9:30, you’ll find many small groups scattered around the office: That’s when our stand-ups start. First, the Content and Campaign Management teams, for example, discuss the current status of the campaigns together: Which new orders have been placed? What is the status of campaigns that are currently being produced by Team Content – from SMEs to international corporations? Which customers have given feedback and which campaigns are about to start?

The team meetings start immediately afterwards: During the Content Manager stand-up, new campaigns are divided among the team members, during the Campaign Manager meeting the delivery of the campaigns is checked and during the Tech-Stand-up, updates on the progress of the current sprint are provided. The Key Account Managers also keep each other up to date at the Sales Meeting.

Rush hour of food delivery services – and what defines us as a company

Around midday there is usually a lot of activity: The first colleagues swarm out to get snacks from the restaurants and shops around the office, food deliverers are coming and going and at the two large tables people eat, laugh and exchange ideas.

Once you’re there, you will quickly notice that the team members not only complement each other perfectly in a job context but are also on the same wavelength in human terms. It is not without reason that all of them have committed themselves to the 5 internal company core values – positivity, accountability, respect, team play and passion. These values are also responsible for the fact that since the foundation in 2013 we have grown from a start-up with three employees to a successful marketing technology company in the DACH region.

Algorithms, coordination and after-work

The rest of the day will show just how close the cooperation between the different areas of Content Garden is. While people are working on texts, programming (PHP, Python, Node.js, Vue.js), reporting to customers and selling, individual colleagues from different teams keep coming together for meetings. For example, when Content and Sales work together with Austria’s largest furniture retailer to coordinate the upcoming campaign. Or when representatives of the Tech Unit discuss features of our in-house distribution technology with Content and Campaign Managers during grooming. Speaking of technology: our mission to achieve the best possible performance for campaigns using algorithms and machine learning methods has now even given way to our own Data Science Unit.

And at the end of the working day? We like to review all the events while enjoying an after-work beer in the company’s “living room”.

Sound good? Maybe you’ll soon be part of our team yourself!