Challenging briefings

The most challenging briefings – and important tips

For us, one thing is certain: In content marketing, every successful campaign begins with a good briefing. But what actually distinguishes a good briefing from one that makes content creation difficult? These four types of challenging briefings provide some insight.

Stefan Huber
May 19, 2022  •  8min. Reading Time

Ehrlichkeit im Marketing

Why honesty in marketing is the best approach

Content marketing is an important tool for reaching target groups. Good content catches peoples attention, solves their problems, entertains or informs. But content marketing must be honest in order to have a lasting effect.

Stefan Huber
March 15, 2022  •  6min. Reading Time