Optimizing campaigns with casino mathematics
There are definitely some similarities between our work at Content Garden and gambling in a casino: In roulette you may bet on ‘red’ or ‘black’, whereas for online advertising, you might choose variant A or B of your content.
Click-Through Rate Prediction
Click-through rate (CTR) prediction is probably the most essential Data Science problem any online advertising company faces. The task is to estimate the probability that an impression with a certain set of features such as teaser text & image, weekday, placement, etc. will lead to a reader’s click.