With Gerald Lanzerits, we were able to gain an experienced industry professional who will drive the next chapter of our successful growth course as CEO.
The proven digital transformation expert Gerald Lanzerits, previously managing director at IBM’s digital agency Ecx.io International and practice leader at IBM iX Europe for digital platforms, took over his position as CEO on June 1. His goal is to further expand the position of our company, which is active throughout the DACH region, and to broaden our range of service.
“I am very much looking forward to the upcoming task as CEO of Content Garden. Thanks to the highly ambitious team, the start-up has long since become a highly professional company”, Lanzerits looks positively at what has already been achieved and sets out the way forward: “Content Garden is now ready to take the next step. Thanks to my experience in the field of end-to-end offerings, we will strategically expand and extend the company’s services together with the existing leadership team.”
This is precisely what appeals to Gerald Lanzerits: “With the help of our mature technology, we are already placing content in a targeted and, above all, native manner. What’s more, we can provide customers with end-to-end support for their digital campaigns, from consulting and project management to creation, development, operations and digital analytics.” Thanks to Lanzerits’ 30+ years of experience in the IT industry as well as in marketing and sales, these services are now to be perfectly integrated.
Co-founder Boris Schärf is excited: “We are delighted to have gained an absolute industry expert in Gerald Lanzerits. As an outstanding leader with an international background, he represents proven leadership and we are convinced that Content Garden will continue to grow successfully with him.”
After holding positions at Microsoft, Salesforce, Broadvision, Oracle and Hewlett Packard, the 58-year-old digital expert was Vice President at e-commerce specialist hybris from 2008, primarily in Eastern Europe and the Middle East. With the acquisition of hybris by SAP, Lanzerits moved to Ecx.io and steered the fortunes of the full-service digital agency as CEO from 2014. With a clear focus on growth, he established the company in the areas of digital marketing and e-commerce, initially in the DACH region and later also in Europe. With the successful takeover by IBM, Lanzerits also became part of the Global IBM iX Leadership Team and in this role supported major customers in their digital transformation.
We look forward to the journey together!